3001 Eye Care and Optics, LLC has entered into exciting discussions with leading hospitals and companies who share the goal of bringing this technology to market. Our proprietary PhysioVision system coupled with the immense and immediate need for improved diagnostic imaging of the eye, offers unprecedented market potential. We have funded several successful divisions before, and this opportunity is perhaps the most exciting one yet!

We invite you to participate along with us as we develop, license, and sell this state-of-the-art technology. We’ve put together a comprehensive analysis of both the industry, the market, and the potential. Once you’ve had a chance to absorb it, please call us at (877) 3001EYE, and we would be delighted to answer any questions you may have. We look forward to speaking with you!

Competitive Comparison
3001 Eye Care has several competitors who design and sell HMD’s at present. Of these, the main competitor to 3001 Eye Care for medical HMD sales is Liteye Systems, although they have almost exclusively targeted surgical procedure visualization. eMagin and iglasses also sell HMD’s, but are focused on entertainment and other applications. 3001 Eye Care has a competitive edge because market research and collaboration with academia and industry has told us that buyers of medical VR/visualization technology are not interested in simply purchasing an HMD off the shelf. Instead, buyers are looking for a fully integrated HMD imaging solution, inclusive of physician insight, clinical experience, and engineering expertise under one roof. 3001 Eye Care is unique in this aspect, and is a one-stop solution for medical VR.

Market Analysis Summary
3001 Eye Care has an exciting opportunity of being the first mover in the 3D Medical Imaging Display market. The imminent shift to 3D medical imaging, combined with the growing reliance on medical imaging in diagnostics, therapeutics, and training affords immense market potential.

Market Segmentation
3001 Eye Care’s customers can be divided into two groups. The first group is academic medical institutions such as teaching hospitals and medical schools which will purchase 3001 Eye Care’s procedure simulators. The second group consists of Vision Care Centers, Ophthalmologists, Optometrists and Surgeons who will purchase 3001 Eye Care’s medical HMD for diagnostic imaging purposes. The sheer size of the medical market reflects the wide range of market opportunity available to 3001 Eye Care.

Target Market
Segment Strategy 3001 Eye Care will target its marketing efforts on two primary initial areas as mentioned above: academic medical centers as customers for training simulators, and industrial and physician buyers of diagnostic imaging displays. Specifically, 3001 Eye Care intends to provide a turnkey 3-D Fundus Imaging display solution, offering full training and procedure certification options to academic medical centers, and the ability to directly interface 3D displays with existing imaging equipment. This will creates widespread sales opportunities with the imaging industry and physician offices and groups.

Market Needs
Factors such as current trends, and historical sales data ensure that the high demand for innovation in medical imaging display will remain constant over the next five years. The aging population, and the rapid growth of the medical imaging and technology industries have been witnessed worldwide, and is only the tip of the iceberg. The potential growth of the medical 3D imaging display is enormous, to the point where one day, all medical and surgical images may be displayed in strictly a 3-dimensional format. With the steady increase in high quality 3D imaging acquisition equipment, the need for 3D imaging display will increase exponentially. Being the first full-service 3D medical HMD provider, 3001 Eye Care will enjoy the first-mover advantages of name recognition, partnerships, and customer loyalty. Initially, 3001 Eye Care will hold an 80 percent share of the 3D medical display market in the U.S. In the next five years, competitors will enter the market. 3001 Eye Care has set a goal to maintain greater than a 50 percent market share.